Content Creation Using AI for Marissa Andrada + Website Development
AI-powered content repurposing and website development for Marissa Andrada’s CultureCast podcast, transforming long-form episodes into high-performing TikTok and YouTube Shorts that reached millions of views, while designing and developing a fully customized website from Figma to launch.
Overview
2022 - Ongoing,
Marissa Andrada, USA 🇺🇸
For Marissa Andrada, a U.S.-based thought leader and host of the CultureCast podcast, the goal was to amplify her brand presence, expand her audience reach, and create a central online hub for her content.
I took her original website concept and turned it into a reality, developing it from scratch using Figma designs, implementing advanced customizations, and continuing to optimize it over time.
Alongside the website, I leveraged AI to transform CultureCast podcast episodes into short, highly engaging TikTok and YouTube Shorts. Each clip was fully optimized for platform-specific algorithms, including SEO-rich metadata, trending sound strategies, and visual enhancements. This multi-channel approach drove massive engagement, resulting in millions of views and significant brand visibility.
Process
Website Development
Built from Figma design to functional, responsive site.
Implemented AI-assisted custom development features for performance and scalability.
Ongoing enhancements to match evolving brand needs.
Content Repurposing
Selected high-impact segments from CultureCast episodes.
Used AI tools for editing, captioning, and visual optimization.
Adapted content for TikTok and YouTube Shorts format.
Platform Optimization
Applied TikTok SEO tactics and trending sound integrations.
YouTube Shorts optimization with titles, tags, and metadata for discovery.
AI Integration
AI-assisted editing for faster turnaround without compromising quality.
Automated workflows for multi-platform content publishing.
"Thank you, Awais!"
Marissa Andrada, USA
Culture Master, Board Director @ Krispy Kreme
Outcome
Achieved millions of organic views across TikTok and YouTube Shorts.
Increased CultureCast brand awareness and audience engagement.
Delivered a fully functional, visually compelling website that continues to evolve.
Provided Marissa with a scalable, AI-powered content system to keep momentum going.
